Founded & Grounded: Radio Show #01 - Rockit: Bringing Innovation Into the Babysleep Market
Founded & Grounded: Radio Show #01 - Rockit: Bringing Innovation Into the Babysleep Market
Episode Summary:
In this episode of Founded and Grounded, Ollie Collard and Andrew Parsonage sit down with Matt Dyson, co-founder of Rockit, to explore innovation in the baby sleep market. Matt shares the journey from identifying a common parental problem to creating a solution that resonates with families globally. Whether you’re looking to protect your innovative ideas, secure funding, or leverage social media for growth, this episode will guide you in taking the next step toward entrepreneurial success.
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Key Takeaways from This Episode:
✅ Protect Your Intellectual Property – Understand why securing IP is crucial in safeguarding your innovative product. As shared by Matt, proper protection allowed Rockit to enter the market with confidence.
✅ Follow Your Instincts – Despite external valuation, Matt and his team trusted their instincts on the worth of their business, making bold decisions that led to successful crowdfunding.
✅ Embrace Collaboration – Learn how and when to collaborate while maintaining control over your ideas. Building partnerships enabled Rockit to scale efficiently and effectively.
Featured Guests & Hosts
Host
- Andrew Parsonage: Andrew Parsonage is co-host for "Founded and Grounded," a series dedicated to supporting the startup community and aspiring entrepreneurs. In each episode, Andrew, alongside his co-host Ollie Collard, engages with business founders to explore the journeys of their startups, extracting valuable insights and advice. In this episode, Andrew adeptly guides the conversation with guest Matt Dyson, focusing on innovation in the baby sleep market. Andrew is skilled at unveiling compelling stories behind unique startup ideas, helping listeners glean valuable perspectives on entrepreneurship.
- Ollie Collard: Ollie Collard is a seasoned business startup expert and co-host of the "Founded and Grounded" podcast. With a knack for helping early-stage businesses refine their value propositions and market strategies, Ollie brings a wealth of knowledge and insight to the show. His collaborative approach with host Andrew Parsonage fosters engaging discussions that delve into the entrepreneurial journeys of various founders. In this episode, Ollie plays a pivotal role in directing the conversation towards meaningful themes of innovation, product protection, and startup courage, drawing out valuable lessons for listeners eager to navigate the world of startups.
Guest
- Matt Dyson: Matt Dyson is the creative co-founder of Rocket, a company focused on innovation in the baby sleep market. With a background spanning art direction in advertising and teaching product design, Matt combined his design expertise and entrepreneurial spirit to turn a family Christmas dinner conversation into a successful business venture. The trigger was a personal challenge—getting babies to sleep—which Matt and his team addressed by developing a portable baby rocker. Aided by his brother-in-law's technical skills and clever IP protection strategies, Matt's passion for innovation has propelled Rocket to prominence, capturing the attention of leading retailers and securing significant crowdfunding investments.
Quote from the Episode:
"Don't be afraid to talk to people about your idea. There's no point if it's not a goer, plowing lots of money into it only to find it doesn't sell." – Matt Dyson
Resources & Next Steps:
✔ Explore Rocket Rocker for more on their innovative baby products.
✔ Dive into crowdfunding strategies and insights from our previous episodes.
Connect and Follow:
- Rocket Rocker Website – Explore their innovative solutions for baby sleep.
- Follow them on Twitter @weareRockit for updates and insights.
- Founded and Grounded on Facebook – Engage with our community and continue the conversation.
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