Founded & Grounded: Radio Show #06 - Truestart Coffee - The Power Of Positive Drinking

Founded & Grounded: Radio Show #06 - Truestart Coffee - The Power Of Positive Drinking

Episode Summary:

In this episode of Founded and Grounded, hosts Andrew Parsonage and Ollie Collard explore the power of positive thinking in entrepreneurship, featuring an insightful conversation with Helena, the co-founder of TrueStart Coffee. Whether you’re looking to harness positivity, navigate business challenges, or find your entrepreneurial tribe, this episode will help you take the next step toward success.

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Key Takeaways from This Episode:

✅ The Role of Positive Thinking – Helena emphasizes how a positive mindset can drive business success and create an impactful brand presence.


✅ Finding Your Tribe – Understanding the importance of connecting with an audience that resonates with your brand’s values can lead to strong community and business growth.


✅ Authenticity in Business – Helena shares how embracing personal uniqueness, such as neurodiversity, can be a driving force in entrepreneurship and help shape a brand that truly represents its founders.

Featured Guests & Hosts

Host

  • Ollie Collard is a seasoned business strategist and thought leader in the startup ecosystem. With a deep understanding of the dynamics of entrepreneurship, Ollie has carved out a niche as a go-to advisor for aspiring founders and established businesses alike. His comprehensive insight into market trends and the business landscape makes him a valuable asset for startups looking to navigate the intricacies of growth and innovation. As a host of the "Founded and Grounded" podcast, he leverages his wealth of knowledge to shed light on the challenges and triumphs of successful enterprises, further cementing his reputation as a business authority. Ollie's commitment to empowering budding entrepreneurs through practical advice and strategic foresight distinguishes him as a formidable voice in the business community.
  • Andrew Parsonage: Andrew Parsonage is the co-host of "Founded and Grounded," a podcast dedicated to sharing the stories and insights of startup founders and entrepreneurs. With a keen understanding of the challenges faced by those venturing into the business world, Andrew expertly guides conversations that are both informative and inspiring. His ability to create a relaxed and engaging atmosphere makes him a favorite among listeners and guests alike. Andrew's passion for entrepreneurship shines through in each episode, as he ensures a diverse range of topics and voices are featured on the show.

Guest

  • Helena Hills is a dynamic entrepreneur and the co-founder of TrueStart Coffee, a disruptive brand that champions the power of positive energy through feel-good coffee. With a background enriched by sports and a personal journey shaped by her experience with ADHD, Helena stands out as an inspiring figure who has transformed her personal challenges into entrepreneurial strengths. Her leadership at TrueStart Coffee underscores her passion for creating products that foster community and uplift spirits. Known for her infectious enthusiasm and genuine commitment to spreading optimism, Helena not only revolutionizes how people perceive coffee but also sets a new standard for business driven by purpose and impact. Her unwavering dedication to authenticity and inclusivity makes her an influential voice in both the coffee industry and the broader entrepreneurial landscape.

Quote from the Episode:

"Go with your gut, not someone else's." – Helena Hills

Resources & Next Steps:

✔ Explore the challenges and successes of rebranding in business by revisiting aspects of this episode.

✔ Learn more about TrueStart Coffee, the brand that blends authenticity and energy.

✔ Reflect on how neurodiversity can be a strength in entrepreneurship from Helena’s insights.

✔ Delve into the practical steps of expanding to new markets with Helena’s long-term vision for TrueStart’s growth.

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