Founded & Grounded: Radio Show #17 - Xigxag: Spotting A Gap And Going For It

Founded & Grounded: Radio Show #17 - Xigxag: Spotting A Gap And Going For It

Episode Summary:

In this episode of Founded and Grounded, hosts Laura Rawlings and Ollie Collard explore the entrepreneurial journey of Kelli Fairbrother, the founder of xigxag, a company revolutionizing the audiobook industry. They delve into Kelli’s experience in spotting a gap in the market, her innovative approach, and the challenges she faced while launching her business. This episode is packed with insights on how to embrace entrepreneurial grit, navigate funding challenges, and realize the potential of a groundbreaking idea.

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Key Takeaways from This Episode:

✅ Spotting Market Opportunities – Understanding unmet needs can lead to transformative business opportunities.


✅ Navigating Funding Paths – How multiple funding sources can successfully launch and sustain a startup.


✅ Embracing Resilience – The importance of grit and determination in overcoming entrepreneurial challenges.

Featured Guests & Hosts

Host

  • Ollie Tiramuragan Collard is an influential figure in the UK's startup ecosystem, recognised for his role as the host of the UK's No.2 startup podcast. His work centres around empowering first-time founders, with a focus on topics such as innovation, entrepreneurship and startup mentoring. Ollie is the Founder of Enterprise Orchard, where he assists founders in navigating the challenges of starting and growing their businesses through personalised strategies and expert guidance.
  • Laura Rawlings brings a wealth of experience from her extensive 20-year career as a journalist, combining her passion for storytelling with a keen interest in entrepreneurship. Having ventured into the realm of business herself, Laura started as a solution-focused hypnotherapist and later specialized in assisting individuals with public speaking, helping them conquer their fears and refine their presentation skills. Her unique blend of journalism and business acumen makes her an authoritative voice in discussions about entrepreneurship, offering listeners valuable insights into both media and commercial realms.

Guest

  • Kelli Fairbrother is the innovative founder shaking up the audiobook industry with her venture, Xigxag. With two decades of experience in consumer technology, Kelli identified a significant gap in the audiobook market, which had barely evolved since the days of books on tape. Her entrepreneurial journey is rooted in a deep commitment to enhancing user experiences, reflected in Xigxag's cutting-edge tech that marries traditional audiobooks with ebook functionalities. Kelli's prior experience includes her time at West Point and the US army, where she honed her leadership skills and amassed the grit necessary for entrepreneurial success. Her visionary approach aims to offer more engaging and accessible reading experiences, appealing to modern readers and a younger audience.

Quote from the Episode:

"Nobody knows your business as well as you do. People need to earn the right to advise you." – Kelli Fairbrother

Resources & Next Steps:

✔ Discover more about how spotting a gap can lead to entrepreneurial success from Kelli's story at xigxag's website.

✔ Explore opportunities and challenges in the audiobook industry with insights from Kelli's experience.

✔ Learn about diversified funding strategies for startups, as discussed by Kelli.

✔ Connect with Kelly on social platforms such as Instagram, LinkedIn, Facebook, and X.

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