Influencers Formula - Radio Show #03 - Your Podcast: How To Structure, Pre-Launch, and Multiply Your Listenership

Influencers Formula - Radio Show #03 - Your Podcast: How To Structure, Pre-Launch, and Multiply Your Listenership

Radio Show Summary

Your podcast success starts long before you hit record. In this episode, Donna Kunde and Ben Gioia share a proven roadmap for structuring, launching, and growing a podcast that stands out and attracts the right audience. From building pre-launch anticipation to choosing the best format and conducting unforgettable interviews, this episode equips you with the strategies needed to turn your podcast into a high-impact platform.

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Episode Breakdown: Your Podcast – How To Structure, Pre-Launch, and Multiply Your Listenership

Segment 1: How To Pre-Launch Your Podcast By Building Anticipation and Excitement

  • Think of your podcast as a product—building anticipation before launch is key.
  • The three-step pre-launch strategy: Talk about it, share your promises, engage with potential guests and sponsors.
  • Avoid the common mistake of waiting until launch day to start promoting.

Segment 2: Interviews, Solo, and Multiple Hosts - The Good, The Bad, and The Ugly

  • Choosing the right format—solo, co-hosted, or interview-based podcasts all have pros and cons.
  • How your personality, expertise, and audience engagement goals impact your choice.

Co-hosting builds accountability, while solo shows offer complete creative control.

Segment 3: Test Driving Formats - Podcast Live, Recorded, or Podcast Streaming and How To Make A Smart Choice

  • Live vs. recorded vs. streaming—how to decide which format fits your goals.
  • Live podcasts offer real-time engagement, while recorded episodes allow for polished content.
  • Multimedia streaming expands reach by leveraging video content on platforms like YouTube.

Segment 4: Host “How To’s” for Podcast Interviews That Are Worth Listening To

  • Preparation is key—successful interviews come from research and planning.
  • Choose the right guests—who aligns with your audience’s needs and interests?
  • Avoid the trap of making interviews feel like sales pitches—focus on storytelling and transformation.

Featured Hosts

Hosts

  • Meet your podcast coach Donna Kunde. I’m Donna Kunde, podcast host, radio personality (in 184 countries), and creator of Influence Radio™ Network. I'm the co-author of the international bestseller, THE INFLUENCERS FORMULA and have produced over 15,000 podcasts (with one million downloads), several in the top 100. Using my Business Podcasting Made Easy Method, I help people create a global radio show that easily becomes a podcast, a course and more with just the click of a button. I'm also a public speaker, one of Virginia's top 50 Women Leaders, and received the Lead and Lift Others Culture award from John Maxwell. From stages around the world, I've reached the ears of millions.
  • Meet your book coach Ben Gioia ("joya"). I’m Ben Gioia ("joya")—four-time,
    international, best-selling author, podcast, and radio host—and my teachings are used by more than 80,000 leaders & game-changers around the world. By using the Influence With A Heart®, my clients write great books in as little as 5 weeks, enjoy 5-figure speaking fees, and attract 6-figure consulting. (That’s even BEFORE publishing!) I’ve trained 100s of millionaires and helped a Fortune 100 company create a mindfulness empathy video game for 20,000 employees. I started writing when I was 12 years old, helped launch the world’s largest magazine (AARP), and won a patient services award from The ALS Association for creating their first mindfulness program.

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Mentioned Resources:

  • InfluencersFormula.com – Resources for podcasting and book writing
  • The Podcast Profit Lab – Strategies for monetizing and expanding influence
  • Influence With A Heart – Creating books and content that inspire action

Final Thoughts & Key Takeaways

  • Pre-launch is a crucial step—start promoting and engaging your audience early.
  • Your format matters—whether solo, co-hosted, or interview-based, pick what aligns with your strengths.
  • Live, recorded, or streaming?—each format has advantages. Consider your engagement goals.
  • Great interviews don’t happen by accident—prepare, research, and guide the conversation toward value.

These show notes are crafted to provide actionable value to you, the listener, focusing on your journey to becoming a unique expert and influential voice in your field. Engage with us and take steps toward amplifying your message today!

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