Influencers Formula - Radio Show #04 - Your Podcast, Promises, and Profits

Influencers Formula - Radio Show #04 - Your Podcast, Promises, and Profits

Radio Show Summary

Your podcast is more than just audio—it’s a powerful communication tool that can engage, transform, and generate profit when structured correctly. In this episode, Donna Kunde and Ben Gioia break down how to write show notes that drive action, develop a clear and engaging podcast message, and maintain consistency across episodes. Whether you're looking to boost listener retention or monetize your podcast, this episode provides the roadmap to podcast success.

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Episode Breakdown: Your Podcast, Promises, and Profits

Segment 1: Put This On The ‘Fridge - Profitable Show Notes Framework & Action Plan

  • Show notes aren’t just summaries—they’re a marketing tool that drives engagement.
  • The 5 elements of profitable show notes: Hook, Why, What, How, and Take Action.
  • Without action, there’s no transformation—how to make your show notes compelling and actionable.

Segment 2: Every Podcast Must Have These 2 Messages

  • Your podcast needs two core messages—one for the season, and one for each episode.
  • The season-wide message keeps your content focused, while episode-specific messages drive engagement.
  • How to ensure your audience sees, feels, knows, and does what you intend with each episode.

Segment 3: Breadcrumbs Are Good Food For Your Podcast

  • Connecting episodes strategically keeps listeners coming back for more.
  • Using “breadcrumbs” to lead your audience through a journey of transformation.
  • Every episode should stand alone while also contributing to a bigger picture.

Segment 4: Aligning The Language & Voice of Your Tribe (Consistency Across All Media)

  • Consistency builds trust—your language and voice should align across your podcast, website, and social media.
  • Listeners can sense misalignment—ensure your messaging is clear, authentic, and intentional.
  • Learn how to craft messaging that resonates deeply with your audience.

Featured Hosts

Hosts

  • Meet your podcast coach Donna Kunde. I’m Donna Kunde, podcast host, radio personality (in 184 countries), and creator of Influence Radio™ Network. I'm the co-author of the international bestseller, THE INFLUENCERS FORMULA and have produced over 15,000 podcasts (with one million downloads), several in the top 100. Using my Business Podcasting Made Easy Method, I help people create a global radio show that easily becomes a podcast, a course and more with just the click of a button. I'm also a public speaker, one of Virginia's top 50 Women Leaders, and received the Lead and Lift Others Culture award from John Maxwell. From stages around the world, I've reached the ears of millions.
  • Meet your book coach Ben Gioia ("joya"). I’m Ben Gioia ("joya")—four-time,
    international, best-selling author, podcast, and radio host—and my teachings are used by more than 80,000 leaders & game-changers around the world. By using the Influence With A Heart®, my clients write great books in as little as 5 weeks, enjoy 5-figure speaking fees, and attract 6-figure consulting. (That’s even BEFORE publishing!) I’ve trained 100s of millionaires and helped a Fortune 100 company create a mindfulness empathy video game for 20,000 employees. I started writing when I was 12 years old, helped launch the world’s largest magazine (AARP), and won a patient services award from The ALS Association for creating their first mindfulness program.

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Mentioned Resources:

Final Thoughts & Key Takeaways

  • Show notes aren’t just recaps—they’re a powerful engagement and marketing tool.
  • Two messages matter—a season-wide theme and episode-specific transformation points.
  • Breadcrumbs lead to retention—use strategic continuity to keep listeners engaged.
  • Consistency creates credibility—align your messaging across all platforms.

These show notes are crafted to provide actionable value to you, the listener, focusing on your journey to becoming a unique expert and influential voice in your field. Engage with us and take steps toward amplifying your message today!

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