Influencers Formula - Radio Show #11 - The Wisdom From Publishing 12K+ Books — Special Guest, Chris O’Byrne

Influencers Formula - Radio Show #11 - The Wisdom From Publishing 12K+ Books — Special Guest, Chris O’Byrne

Radio Show Summary

A great podcast isn’t just about information—it’s about transformation. The right stories, told the right way, have the power to inspire action, build trust, and create lifelong listeners. In this episode, Donna Kunde and Ben Gioia reveal how to use storytelling to elevate your podcast, connect emotionally with your audience, and position yourself as a thought leader.

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Episode Breakdown: How to Use Storytelling to Inspire Action & Influence with a Podcast

Segment 1: The Science of Storytelling – Why It Works for Podcasting

  • Why storytelling is more persuasive than facts alone—the brain’s emotional connection to narrative.
  • How storytelling builds trust, engagement, and credibility with listeners.
  • The Hero’s Journey framework and how to apply it to podcasting.

Segment 2: How to Create Podcast Episodes That Tell a Story & Keep Listeners Hooked

  • Structuring podcast episodes like a story—with a beginning, middle, and end.
  • Using hooks, tension, and resolution to hold listener attention.
  • How to make every episode feel like a transformational experience.

Segment 3: How to Make Your Brand Story Part of Every Podcast Episode

  • Your podcast is your brand’s storytelling platform—weaving personal and business stories together.
  • The power of authenticity—sharing real, raw experiences to build deeper connections.
  • Consistency in messaging—ensuring every story aligns with your brand values.

Segment 4: Using Stories to Drive Action – Calls to Action That Work

  • Why storytelling is the best way to inspire action without sounding salesy.
  • Crafting CTAs that feel natural and aligned with your episode’s message.
  • The best storytelling-driven techniques for boosting engagement, shares, and listener retention.

Featured Guest & Hosts

Hosts

  • Meet your podcast coach Donna Kunde. I’m Donna Kunde, podcast host, radio personality (in 184 countries), and creator of Influence Radio™ Network. I'm the co-author of the international bestseller, THE INFLUENCERS FORMULA and have produced over 15,000 podcasts (with one million downloads), several in the top 100. Using my Business Podcasting Made Easy Method, I help people create a global radio show that easily becomes a podcast, a course and more with just the click of a button. I'm also a public speaker, one of Virginia's top 50 Women Leaders, and received the Lead and Lift Others Culture award from John Maxwell. From stages around the world, I've reached the ears of millions.
  • Meet your book coach Ben Gioia ("joya"). I’m Ben Gioia ("joya")—four-time, international, best-selling author, podcast, and radio host—and my teachings are used by more than 80,000 leaders & game-changers around the world. By using the Influence With A Heart®, my clients write great books in as little as 5 weeks, enjoy 5-figure speaking fees, and attract 6-figure consulting. (That’s even BEFORE publishing!) I’ve trained 100s of millionaires and helped a Fortune 100 company create a mindfulness empathy video game for 20,000 employees. I started writing when I was 12 years old, helped launch the world’s largest magazine (AARP), and won a patient services award from The ALS Association for creating their first mindfulness program.

Guest

  • Chris O'Byrne – Chris O'Byrne is the CEO and founder of JETLAUNCH Publishing, an international publishing firm established over 18 years ago. Under his leadership, JETLAUNCH has published over 15,000 books, collaborating with notable figures such as John Lee Dumas, Ed Mylett, Rachel Pederson, Joe Vitale, and Dan Sullivan. Chris himself is an 18-time international bestselling author, with many of his authors achieving #1 on the Wall Street Journal bestseller list and hundreds becoming Amazon bestsellers. Beyond JETLAUNCH, Chris serves as the COO of the Strategic Advisor Board and owns Rogue Publishing Partners. He holds a BS in Chemical Engineering, a BS in Physical Science Education, and an MS in Environmental Studies. Residing near Rochester, MN, Chris enjoys life with his wife, five children, and ten grandchildren.

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Mentioned Resources:

Final Thoughts:

  • Storytelling is your #1 tool for engagement—make your podcast episodes feel like a journey.
  • People remember stories, not facts—use emotion and relatability to make your message stick.
  • Your brand story matters—weave personal and business experiences into your content.
  • The right CTA is a story itself—frame your calls to action in a way that inspires action naturally.

These show notes are crafted to provide actionable value to you, the listener, focusing on your journey to becoming a unique expert and influential voice in your field. Engage with us and take steps toward amplifying your message today!

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