Inspired Patent Radio Show #10 - Unlocking AI’s Impact: Protect Your Business, Brand, and Creativity With Practical IP Strategies

AI is changing how businesses select and protect their brands—but crowded fields and privacy concerns abound. Wayne shows how to use AI for creative brand development while keeping your competitive edge (and secrets) safe.

Key Takeaways:

• Start With Self-Discovery: Clarify your business’s core values, purpose, and unique selling points before leveraging AI in the naming process.

• Leverage AI for Strong Marks: Use AI tools to generate and vet arbitrary or fanciful trademarks, but be cautious about sharing confidential info—opt for privacy-focused solutions or professional partners.

• Act Fast and Stay Discreet: Secure your domain and file trademark applications quickly (and quietly) to avoid cyber-squatters and unnecessary legal headaches.

Can AI be named as an inventor? Wayne untangles the latest global legal battles and what they mean for innovators harnessing artificial intelligence.

Key Takeaways:

• Understand the Landscape: Most countries—including the US and UK (pending final decision)—require inventors to be humans, not AI, but this is evolving; know your jurisdiction’s stance.

• Assign Your Rights Early: Make sure all inventor rights are properly transferred to your business, especially if AI development is involved alongside human inventors.

• Monitor Legal Changes: As international patent policies shift, stay informed to identify strategic opportunities or risks before your competitors do.

Your team is probably using ChatGPT at work (sometimes behind your back). Wayne digs into the practical risks and policies you need to keep your secrets from “leaking” into the AI ether.

Key Takeaways:

• Assess Employee Usage: Survey and educate your team about the dangers of entering confidential info into public AI platforms.

• Update Policies Now: Draft clear guidelines about trade secrets, employee confidentiality, and appropriate AI use—especially distinguishing between API-based (safer) and public web access.

• Educate for Compliance: Regularly train employees, run audits, and update agreements to keep your most valuable business knowledge genuinely secret.

From Getty Images’ billion-dollar lawsuits to questions about AI-created comics, Wayne demystifies when AI-generated outputs cross copyright and trademark lines—and what you can do about it.

Key Takeaways:

• Review AI Sourcing: Know that using AI-generated content may expose you to copyright or trademark issues if the underlying training data is questionable.

• Human Touch Matters: In the US, only human-created elements qualify for copyright protection; arrange and combine AI outputs thoughtfully for better legal standing.

• Be Cautious With Creative AI: Always check your use of images, code, or text generated by AI for substantial similarity to third-party content, and keep up with new legal cases as they emerge.