Money Matters Radio Show #09 - Price with Purpose: Know Your Worth, Plan for Profit

Money Matters Radio Show #09 - Price with Purpose: Know Your Worth, Plan for Profit

Radio Show Summary

This week on Money Matters, Kash helps you stop second-guessing your prices and start owning your value. From calculating your true cost of doing business to setting realistic revenue goals, these four episodes walk you through the numbers behind sustainable success. You’ll learn how to price for profit, how to charge what your offer is really worth, and how to use revenue planning to guide your growth—not just react to the bills. If pricing has ever felt like a shot in the dark, this week shines a spotlight on what actually works.

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Key Takeaways

[Episode 33] The Real Cost of Doing Business: Know Your Numbers, Own Your Future

In this episode, Kash lays the groundwork of pricing strategies, highlighting the importance of value. She shares examples of businesses that successfully pivoted during the pandemic and emphasizes pricing's crucial role in business success.


Key Takeaways:

  • Pricing impacts all aspects of a business and is crucial for growth.
  • Understand your production costs to set a proper pricing baseline.
  • Feedback and market validation are essential before setting prices.

[Episode 34] Plan for Profit: Stop Guessing, Start Growing

Not all numbers matter equally. Kash dives into digital product pricing, spotlighting the scalability of returns. She advises on product differentiation and underscores the importance of market research and customer feedback.


Key Takeaways:

  • Digital products offer high potential returns with low incremental costs.
  • Market research is key to identifying product uniqueness.
  • Engage with your network for feedback and validation.

[Episode 35] Set Your Price: Value Yourself, Serve Others

This episode explores cost analysis and structuring pricing for digital products, highlighting the need for resource tracking and pricing flexibility. Kasfia emphasizes making your offerings easily accessible.


Key Takeaways:

  • Track time and resources invested in creating your product.
  • Dynamic pricing allows adjustments based on market demand.
  • Clear accounting can help monitor product performance effectively.

[Episode 36] Revenue Goals That Work: Aligning Your Numbers With Your Life

Kash wraps up the series by focusing on the practical implementation of value-based pricing. She shares a client’s story of adapting during the pandemic and highlights the necessity of emphasizing the value provided to the customer.


Key Takeaways:

  • Value-based pricing should focus on the benefits provided to the customer.
  • Use automated systems like QuickBooks for efficient expense management.
  • Pricing should be insignificant compared to the value it adds to customers.

Meet Your Host

Kasfia “Kash” Rashid is a financial educator and business strategist helping small business owners create scalable, profitable systems. Through her firm, Kash the Bookkeeper, and her global show Money Matters, she empowers entrepreneurs to grow their businesses with clarity, strategy, and zero shame about where they’re starting.

Final Thoughts

Start by mapping out your real costs—not just materials or tools, but your time, taxes, and the value you bring. Use that as the foundation to price each offer with intention, not emotion. Then, set a clear revenue goal based on your business needs and your lifestyle. Break it down: how many sales do you need each month to hit that number? With clarity on your costs and targets, you’ll stop winging it and start planning with confidence. You’re not just selling—you’re building a business that supports your life.

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