Welcome to a special edition of our one-hour weekly radio show where we turn the spotlight on the entrepreneurial edge of Millennials and Gen Z. This week’s focus: how young entrepreneurs can identify opportunities, tackle personal and market challenges, and ride trends without getting thrown off course. Through energetic conversation and real-life examples, our hosts break down practical steps for mastering self-awareness, decoding market needs, making technology your ally, and most importantly—moving from trend-chaser to business leader. Whether you’re hustling on your side gig or aiming to build a household brand, this hour is your practical roadmap to turn vision into long-term success. (And yes—you’re allowed to laugh while learning.)
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Monday at 2 PM ET and Sunday at 1 PM ET
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We open the show by tackling the foundational questions every entrepreneur faces: “Can this idea work?” and “Can I make it work?” The hosts explore the essential process of market research and how to turn pain points into your competitive edge.
Key Takeaways:
Identify real demand in the marketplace by digging into demographics, focus groups, and first-hand research.
Pinpoint the difference between a customer’s “want” and an urgent “pain point” to design services people will pay for.
Analyze your competitors to find your differentiation—then take bold, creative steps to carve out your spot.
Episode 2: [S18 Ep06] Mastering Self-Assessment: Leveraging Personal Interests for Business Success
Building a business starts by understanding yourself. This segment guides you through using self-assessment to discover your strengths, weaknesses, passions, and how they align with a profitable business model.
Key Takeaways:
Use a personal SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to evaluate “Can I make this work?”
Transform hobbies and skills into business opportunities—and don’t be shy about seeking help where you’re weakest.
Find the balance between passion and profit for a business that fulfills you and builds wealth.
It’s all about the trend—but not just blindly following it. Learn how to spot, leverage, and predict trends in your industry, and why tech and innovation (especially AI) should be central to your business strategy.
Key Takeaways:
Actively monitor social media and industry channels to catch trends early for maximum advantage.
Build agility into your business so you can pivot fast—and avoid getting stuck with yesterday’s hot product.
Embrace technology and AI to automate, scale, and make smarter data-driven decisions, without losing your brand’s personal touch.
Concluding the hour, we tackle the mindset game: how to overcome fear, be patient, and transition from trend-rider to sustainable business owner. Real stories illuminate the difference between fleeting success and lasting impact.
Key Takeaways:
Focus on impact, not just income; long-term vision and reinvestment set true entrepreneurs apart from trend chasers.
Patience is your greatest asset—don’t rush your journey or be lured by “easy sales.”
Knowing your “why” and building a sustainable plan keeps you in business when the hype dies down.
Host Bio
Bert Robinson:
A seasoned radio personality and multi-business owner, Bert brings decades of communication and entrepreneurship experience to the mic. As co-owner of Virginia Financial Center and founder of “Survival Mode,” Bert’s passion is empowering entrepreneurs to take the leap with confidence and clarity.
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Kevin Beers:
A software engineer turned serial entrepreneur and mentor, Kevin is known for his practical wisdom and ability to break down complex business concepts for all ages. He has co-founded tech and financial businesses and is dedicated to guiding the next generation of business innovators.
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Michael Grant Junior:
A lifelong entrepreneur and accomplished business consultant, Michael launched his first company straight out of high school. Today, he helps nonprofits and startups strategize, scale, and win while encouraging new founders to align their purpose with profit.
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Survival Mode Website – Access step-by-step business roadmaps, free downloads, and previous episodes.
Email for direct support: hello@survivalmode.live
U.S. Census Bureau – Useful for demographic and market research.
Chambers of Commerce Directory – Find industry and regional associations.
Focus Groups, Market Analysis Tools, and industry research portals.
Technology & AI, with a spotlight on tools like ChatGPT for business automation and market research.
Ready to move from dreaming to doing? Start by taking a personal SWOT assessment—list your strengths, weaknesses, and what excites you. Next, do a bit of real market research: talk to potential customers, join an industry group, or scan trending products and tech relevant to your niche. Embrace your unique position as a Millennial or Gen Z entrepreneur—no one rides trends and reinvents business quite like you. But remember: real success comes from patient growth, reinvestment, and an unwavering focus on impact.
Keep learning, stay adaptable, and put yourself in the best position for long-term success—visit survivalmode.live for more practical tools and reach out for one-on-one guidance. As always: enjoy the ride, learn from every twist, and don’t be afraid to break a sweat (or laugh a little) along the way.
Success is within your reach, and we’re here to help you every step of the way!
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