Survival Mode Radio Show #09 - Unlock Next-Level Sales Success: Proven Strategies for Millennials & Gen Z Entrepreneurs to Build Relationships, Close Deals, and Stay Competitive

Weekly Show Summary

This week on Survival Mode, our theme is all about “Unlocking Next-Level Sales Success for Millennial and Gen Z Entrepreneurs.” Through four tightly connected segments, hosts Bert Robinson, Kevin Beers, and Michael Grant Junior dig into the realities of sales—demystifying the process, encouraging honest communication, and handing you the tools you need to close more deals and create loyal clients. From forging real connections in the digital age to leveraging analytics for constant improvement, you’ll get a guided roadmap for thriving in today’s competitive business landscape. No jargon, no fluff—just the actionable insights you need, served up with a healthy dose of humor and heart.

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Episode Summaries & Key Takeaways

Episode 1: [S18 Ep33] Sales Mastery—Navigating the Sales Process for Millennials and Gen Z Entrepreneurs

The team breaks down the entire sales process, revealing each stage from prospecting to follow-up, with plenty of wisdom tailored to the communication habits and hurdles of younger entrepreneurs.

Key Takeaways:

  • Master the process: Understand the six essential stages—prospecting, qualifying, presenting, handling objections, closing, and follow-up—to make your sales flow natural and effective.

  • Identify the decision maker: Always ensure you’re speaking to the true influencer/authority in any sales conversation, especially in multi-person households or partnerships.

  • Build trust: Believe in what you’re selling and prioritize the client’s needs—sometimes your integrity in saying “no” can earn lifelong loyalty and referrals.

Episode 2: [S18 Ep34] Building Genuine Relationships—How Millennials and Gen Z Can Master Networking

This episode dives into the art of relationship-building and how authentic networking can unlock doors to business success for digital-native generations.

Key Takeaways:

  • Leverage the FORM technique: Use Family, Occupation, Recreation, and Message to break the ice and uncover a client’s “why”—the secret ingredient to true rapport.

  • Listen before you speak: Ask open-ended questions and pay attention to emotional cues; don’t rush to pitch, focus on connection first.

  • Lead with integrity: When you connect honestly, sales conversations feel natural and opportunities open up—people will buy from those they trust.

Episode 3: [S18 Ep35] Mastering Sales—Handling Objections and Closing Deals

Learn specific, practical techniques for calming objections and moving seamlessly from concern to commitment, making the closing process stress-free for both parties.

Key Takeaways:

  • Tackle top objections: Address the “big three”—price, timing, and need—by listening deeply and responding to what really matters to your prospect.

  • Use the Feel-Felt-Found method: Show empathy for your client’s concerns, share relatable experiences, and highlight what others have discovered after choosing your product or service.

  • Educate, don’t push: Approach every sale as an opportunity to educate—when people feel understood and informed, they’re far more likely to say “yes.”

Episode 4: [S18 Ep36] Sales Analytics—Improve Your Sales Process and Stay Competitive

The hosts turn their attention to the often-overlooked power of sales analytics—demystifying the numbers and showing you how to use data to boost results and stay ahead of the curve.

Key Takeaways:

  • Track daily results: Use analytics (even simple manual tracking!) to spot what’s working, what’s not, and where you can improve your approach.

  • Leverage CRMs: Even the simplest customer relationship management tool can help you retain and engage clients, spot patterns, and drive repeat business.

  • Stay adaptable: Markets are always shifting; embrace analytics and be ready to pivot your strategy to capitalize on trends and stay competitive.

Host Bio

Bert Robinson:
A seasoned radio personality and multi-business owner, Bert brings decades of communication and entrepreneurship experience to the mic. As co-owner of Virginia Financial Center and founder of “Survival Mode,” Bert’s passion is empowering entrepreneurs to take the leap with confidence and clarity.
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Kevin Beers:
A software engineer turned serial entrepreneur and mentor, Kevin is known for his practical wisdom and ability to break down complex business concepts for all ages. He has co-founded tech and financial businesses and is dedicated to guiding the next generation of business innovators.
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Michael Grant Junior:
A lifelong entrepreneur and accomplished business consultant, Michael launched his first company straight out of high school. Today, he helps nonprofits and startups strategize, scale, and win while encouraging new founders to align their purpose with profit.
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Mentioned Resources

  • Survival Mode Official Website

  • Books and tools on sales analytics and CRM platforms (various)

  • The “FORM” technique (Family, Occupation, Recreation, Message)

  • Feel-Felt-Found customer conversation model

Next Steps & Final Thoughts

Ready to bring your sales game to the next level? Start by mapping out your own sales process, using the six-stage framework discussed in Episode 1. Take a moment to reflect—are you listening actively in your networking conversations, or jumping straight to your pitch? Challenge yourself this week to apply the FORM technique when meeting someone new. As you move forward, consider how analytics can reveal hidden opportunities (and pitfalls), and remember: business is about relationships, not just transactions. Keep your integrity front and center, adapt as trends change, and always put the client’s needs before the close. 

With the actionable strategies shared in this week’s show, you’re more than equipped to make better connections, handle objections like a pro, and turn every no into a future yes. Keep thriving, stay curious, and be sure to join us next week for even more entrepreneurial empowerment.

For guidance, personal stories, and a supportive entrepreneurial community, visit www.survivalmode.live or drop us a line at hello@survivalmode.live. Your journey to business mastery starts now!

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