Survival Mode Radio Show #12 - Unlocking Business Growth: Proven Marketing Strategies & KPIs Every Entrepreneur Needs to Succeed

Weekly Show Summary

If you’re an entrepreneur—or thinking about becoming one—this week’s show is your roadmap to business success. We’ve loaded this hour with everything you need to put your best marketing foot forward, find your dream customers, and use data to make decisions that grow your bottom line.

Our expert team (Bert Robinson, Kevin Beers, and Michael Grant Junior) dives headfirst into one unifying theme: transforming your business through strategic marketing and smart goal-setting. Whether you’re dreaming up social campaigns, serving steaks, or building a financial powerhouse, this show gives you the actionable tools and straight-shooting insights you need.

You’ll learn how to identify and reach your real target market, allocate resources wisely, craft compelling marketing content that aligns with your business vision, and—most importantly—set up the KPIs that turn guesswork into results. Expect a few laughs, plenty of practical tips, and the hard-won experience of seasoned business leaders who’ve been where you are.

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Episode Summaries & Key Takeaways

Episode 1: [S18 Ep45] Marketing Strategies: How to Identify and Acquire Your Ideal Customers

The team lays out the step-by-step process for pinpointing your target audience and attracting the right clients, starting with your business vision and backed by solid research.

Key Takeaways: 

  • Define your target audience based on your business’s strengths and actual market access—don’t just chase “dream” clients. 

  • Use demographic data, public resources, and local knowledge to strengthen your market research and focus your efforts. 

  • Carve out a niche that fits your unique vision, then deploy precise, segmented marketing for the best results.

Episode 2: [S18 Ep46] Setting Clear Marketing Goals: How to Avoid Wasting Resources and Hit Your Targets

Discover why clear, measurable marketing goals are make-or-break for business success and learn to structure your budget and strategy accordingly.

Key Takeaways: 

  • Use specific, actionable marketing goals to guide every campaign—fuzzy targets lead to wasted time and money. 

  • Base your marketing investment on your actual capacity to deliver; don’t ramp up promotion if you can’t keep up with demand. 

  • Craft and refine your unique selling proposition (USP) to connect authentically with your audience and stand out in the market.

Episode 3: [S18 Ep47] How to Use Content Marketing: From Vision to Execution for Your Business

This segment explores practical ways to turn your business vision into compelling content and create campaigns that cut through the noise—whether you’re selling locally or shipping nationwide.

Key Takeaways: 

  • Let your core vision drive your content creation: share your story through blogs, videos, emails, and in-person connection. 

  • Match campaign tactics (like digital ads, flyers, or social media) to your market—urban or rural, local or global. 

  • Plan marketing strategies with your budget top-of-mind, focusing first on the most impactful channels.

Episode 4: [S18 Ep48] Mastering KPIs and AB Testing to Boost Business Success

The hosts dig into key performance indicators (KPIs) and the art of AB testing, showing how data transforms marketing from a guessing game into a growth engine.

Key Takeaways: 

  • Track essential KPIs (like conversion rates and customer retention) to measure progress and inform smart decisions. 

  • Use AB testing—experimenting with different versions of ads or landing pages—to continually optimize your marketing. 

  • Embrace feedback and daily “research & development” as integral parts of your business growth process.

Host Bio

Bert Robinson:
A seasoned radio personality and multi-business owner, Bert brings decades of communication and entrepreneurship experience to the mic. As co-owner of Virginia Financial Center and founder of “Survival Mode,” Bert’s passion is empowering entrepreneurs to take the leap with confidence and clarity.
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Kevin Beers:
A software engineer turned serial entrepreneur and mentor, Kevin is known for his practical wisdom and ability to break down complex business concepts for all ages. He has co-founded tech and financial businesses and is dedicated to guiding the next generation of business innovators.
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Michael Grant Junior:
A lifelong entrepreneur and accomplished business consultant, Michael launched his first company straight out of high school. Today, he helps nonprofits and startups strategize, scale, and win while encouraging new founders to align their purpose with profit.
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Mentioned Resources

Next Steps & Final Thoughts

You’ve just absorbed an hour’s worth of actionable marketing gold—now it’s time to put it into practice! Start by clarifying your business vision and digging deep into your real target audience. Set one concrete marketing goal for the week ahead, and pick one KPI to track that aligns with it. If you haven’t experimented with AB testing yet, try running two versions of a social media post and see what resonates. Most of all, remember: progress is built on learning, testing, and refining every single day.

Stay hungry, stay creative, and know that “business success” isn’t a secret code. It’s a process—and you’ve got the tools to master it. For more support, expert advice, and personal feedback, reach out to the Survival Mode team through their website or drop them an email. Until next week, keep moving forward and thriving in your entrepreneurial journey!

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