Founded & Grounded: Radio Show #13 - Lost & Grounded: Culture in a Can

Founded & Grounded: Radio Show #13 - Lost & Grounded: Culture in a Can

Episode Summary:

In this episode of Founded and Grounded, Andrew Parsonage and his fellow presenter and producer, Ollie Collard, explore the dynamic world of craft beer with guest entrepreneur Alex Troncoso from Lost and Grounded Brewery. They dive into the topic of culture in business, sharing insights on how a strong organizational culture can drive success and growth. Whether you're looking to enhance your organizational culture, improve consumer transparency, or understand market positioning in a crowded industry, this episode will help you take the next step toward success.

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Key Takeaways from This Episode:

✅ The Power of Culture - Alex emphasizes that you can’t buy culture; it must be cultivated and is essential for business success. This matters because it shapes internal and external perceptions of a company.


✅ Transparency is Key - How Lost and Grounded maintained transparency with their customers during challenging times, like outsourcing production, and how it strengthened customer loyalty.


✅ Strategic Growth - The episode discusses the importance of knowing your brand's identity and market position for sustained growth in a crowded industry.

Featured Guests & Hosts

Host

  • Ollie Tiramuragan Collard is an influential figure in the UK's startup ecosystem, recognised for his role as the host of the UK's No.2 startup podcast. His work centres around empowering first-time founders, with a focus on topics such as innovation, entrepreneurship and startup mentoring. Ollie is the Founder of Enterprise Orchard, where he assists founders in navigating the challenges of starting and growing their businesses through personalised strategies and expert guidance.
  • Andrew Parsonage is an accomplished entrepreneur with a notable background in business strategy and development. With a proven track record of leading innovative projects and nurturing startups, Andrew's expertise lies in transforming fledgling ideas into successful business ventures. Before stepping into the realm of podcasting, he worked extensively in the technology sector, bridging the gap between technical excellence and business acumen. His insights into the entrepreneurial ecosystem, combined with a robust understanding of market trends, make him a sought-after thought leader and mentor. Known for his adept communication skills and visionary thinking, Andrew continues to inspire entrepreneurs, offering them the tools and wisdom needed to successfully navigate the complexities of business growth on the global stage.

Guest

  • Alex Troncoso is a globally seasoned brewer with nearly two decades of diverse experience in the beer industry. Having honed his craft across continents, Alex possesses a deep passion for brewing and a comprehensive understanding of the brewing process, rooted in both practical expertise and academic inquiry. His journey began with home brewing in the early '90s and evolved into a professional career spanning key roles in cities such as Melbourne, Perth, Brussels, and London. As the co-founder of Lost and Grounded, Alex has seamlessly blended his brewing acumen with business savvy, emphasizing a company culture built on values of humility, inclusivity, and transparency. Under his leadership, Lost and Grounded not only delivers exceptional craft beers but also fosters a community-driven ethos that resonates with a diverse demographic, positioning the brand at the forefront of the craft beer revolution.

Quote from the Episode:

"You can't buy culture. You have to make it." – Alex Troncoso

Resources & Next Steps:

1. Identify Your Core Values: Sit down with your team and determine the fundamental values that define your company culture. Use Lost and Grounded Brewery's example of having clear and meaningful values like "humble," "inclusive," "clever," and "raw" to guide you.

2. Enhance Transparency: Consider ways you can improve transparency with your customers and stakeholders. Whether it's through communication, open events, or clear reporting practices, look for opportunities to build trust.

3. Conduct a Market Mapping Exercise: If you're in a competitive industry, take the time to map out your market. Identify where your brand stands and what makes it unique compared to your competitors, similar to the approach suggested during the episode.

4. Leverage Your Network for Support: Like Alex advised, don't hesitate to reach out for help when needed. Whether it's seeking advice from shareholders, mentors, or peers, remember that your support network is there to aid your growth.

5. Visit Lost and Grounded Brewery: If you're in the area or planning a trip to Bristol, consider visiting the Lost and Grounded Brewery taproom. Experience firsthand the culture and products discussed in this episode.


✔ Listen to our discussion with TrueStart Coffee for insights on aligning business values with consumer expectations.

✔ Discover our episode with Sam White for perspectives on raising investment and tackling institutional gender biases.

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